Banam Brand Identity

Banam is a banana water made only from the natural water of handpicked Thai heirloom bananas, and Europe's first drink of its kind. To grow beyond a niche wellness product in a category crowded with functional claims, it needed a name and a personality people would remember, rooted in the Thailand that inspired it. White Bear's 2026 identity turns the single-ingredient story into the whole brand, swapping gym talk for the color, humor and spirit of Thailand.