Onoin Brand Identity

Onoin is a US food brand whose onions come pre-chopped and kept in 100% olive oil, saving cooks a repetitive prep step every day. Creating a new pantry category in a grocery aisle where most products look alike, it had to make its convenience instantly clear while building enough personality to be remembered on shelf. Wagon Studio's 2025 identity treats onion as the layer that brings the rest of a dish to life, an idea tied to the on-or-in wordplay in its name.