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Sagrada Michelada 2026 brand identity by Flov
Sagrada Michelada logo

Sagrada Michelada

Sagrada Michelada Brand Identity

Flov·Food & Beverages·2026

Sagrada Michelada makes a Mexican michelada mix that turns an ordinary beer into a flavor-led social ritual. A prepared michelada had to feel more culturally rooted and festive than a standard bottled mixer, while the product and how to make it stayed instantly clear. Flov's 2026 identity translates familiar references from Mexican street markets and pre-Columbian mythology into a contemporary system, turning the simple act of adding mix to beer into a fiesta.

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Colors

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Lorem iLorem ipsu
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Styles

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Lorem ipLorem ipsuLorem iLorem iLorem ipsum do

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Shots

Sagrada Michelada Vertical Lockup: Primary identity lockup, 2026 brand identity by Flov
Primary identity lockup
Vertical Lockup
Sagrada Michelada: Michelada color palette, 2026 brand identity by Flov
Michelada color palette
Color Palette
Sagrada Michelada: Jean-Luc and Bugrino typography, 2026 brand identity by Flov
Jean-Luc and Bugrino typography
Typography
Sagrada Michelada: Bar and portrait art direction, 2026 brand identity by Flov
Bar and portrait art direction
Art Direction

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Sagrada Michelada among juices and non-alcoholic drinks

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On the expressive, approachable sideTop third for approachability. Brand 25 is the most approachable
ExpressiveRestrainedPreciseApproachableSagrada MicheladaBrand 25Brand 6Brand 3Brand 18Brand 17Brand 5Brand 15Brand 29Brand 8Brand 28Brand 10Brand 7Brand 26Brand 13Brand 12
A rare lime hereIn 2 of 30 palettes here
2018’19’20’21’22’23’24’25
Two hues in one paletteMost others use one or two hues
Rare tags hereUnder 1 in 5 others have each
  • #Witty
  • #Characters
  • #Display
  • #Geometric
  • #Playful
Closest: Brand 11 and Brand 6Furthest palette: Brand 3
Brand 111 close colourBrand 61 close colour

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