Channel 4 Rebrand 2023

Channel 4 is the UK's publicly owned, commercially funded broadcaster, with 11 linear channels and the country's biggest free streaming service. As viewing moved to streaming and social, its names and platforms had splintered, and younger audiences no longer separated TV from streaming. Pentagram's 2023 masterbrand, made with in-house agency 4creative, renames All 4 as Channel 4, puts the 4 back at the heart of everything and treats streaming, social and marketing as equals to TV.