Intros Bentos ShotsAbout Pricing

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Intros Bentos ShotsAbout Pricing

Intros Bentos ShotsAbout Pricing

Intros Bentos ShotsAbout Pricing

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DAVID

DAVID Rebrand 2024

In house·Agency

DAVID is the protein bar Peter Rahal launched after RXBAR, designed to help people build muscle and lose fat. The category sells on flavor and snack appeal, and Rahal wanted DAVID to own protein instead, to be unmistakable and respected rather than liked as a treat. Day Job's 2024 identity, spanning naming, strategy, packaging and a launch film, names the bar after Michelangelo's David for discipline and beauty, and makes efficiency, results over indulgence, its guiding idea.

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Shots

Art Direction: David Statue Photography with Athletes, 2024 rebrand

David Statue Photography with Athletes

DAVID Photography: Locker Room Portrait with Plate, 2024 rebrand

Locker Room Portrait with Plate

Product Photography: David Protein Bar in Hand, 2024 rebrand

David Protein Bar in Hand

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