Frame.io Rebrand 2022

Frame.io is an online review and collaboration platform for video and creative files, founded in 2014 and acquired by Adobe in 2021. By then the product had outgrown its startup identity, and the brand had to stand next to Adobe's own tools while staying independent enough to serve editors on Final Cut or Avid. The 2022 identity, made in-house by Frame.io Brand Studio and Adobe Design over two years, brings the brand up to the quality of the product.