Hi Raw! Rebrand 2023

Hi Raw! is a Vietnamese maker of biologically appropriate raw food for dogs and cats, founded in 2018 in Ho Chi Minh City. Fast growth had left it with a chaotic system that was easy to copy and weak on the shelf, and it needed one identity that worked in both Vietnamese and English. M — N Associates' 2023 identity celebrates pets as individuals and sells wholesome raw meals with humor, down to recipe names rewritten as puns.