Jidu Rebrand 2022

Jidu is an electric vehicle joint venture between Geely and Baidu, pairing Geely's manufacturing with Baidu's Apollo self-driving AI. As a new Chinese mobility brand with no heritage, it needed to express machine learning and the Chinese city without looking like yet another EV, and to hold the car, interface, interiors and advertising in one system. Oker's 2022 identity is digital first, treating data as the foundation of autonomy and pointing toward a new era of mobility.