Jodrell Bank Rebrand & Brand Identity

Jodrell Bank is a radio observatory in Cheshire, a UNESCO World Heritage Site and home of the 76-meter Lovell Telescope. Johnson Banks' 2022 rebrand, with strategy by Winster Marsh, drops the Discovery Centre name and replaces its underwhelming mark with the name set in two heavy lines inside a circle that turns, tilts and sways like the dish. It gives school groups, families and festival-goers a clear voice, aiming to create wonder and turn a new generation toward science.