Kickbase Rebrand 2023

Kickbase is Germany's largest fantasy football manager, with around 2 million users scoring points in real time from what happens on the pitch. As it expanded into other leagues, content, events and its own studio, it needed to look and behave like a football company rather than just an app. Studio zur Strassen's 2023 identity captures the two sides of the sport, data and tactics on one hand and raw emotion on the other, for a brand that is always on.