Manischewitz Rebrand 2024

Manischewitz is a 136-year-old American Jewish food brand, from matzo and soup to latkes and noodles. Its name is part of pop culture, yet shoppers often couldn't name a product or find one on the shelf, and its core kosher audience was shrinking. Jones Knowles Ritchie's 2024 identity brings Jewish food from a niche aisle to the wider American table, leading with shared meals, memory and tradition for curious new shoppers while keeping loyal kosher households.