Mirinda Rebrand & Brand Identity

Mirinda is PepsiCo's international fruit soda brand. Its 2026 rebrand, designed in-house by PepsiCo Design and Innovation, redraws the heritage logo in thick retro capitals whose i is dotted with a smile, and builds each flavor's pack around oversized fruit made of semicircles that echo that smile. Launched with a global platform about choosing small moments of joy, it had to keep the brand's flavorful fun while feeling current to Gen Z and working across languages and markets.