7up Rebrand & Brand Identity

7UP is PepsiCo's international lemon-lime soda, sold in markets from the UK and Ireland to India, China, Egypt and Latin America. PepsiCo Design & Innovation's 2023 rebrand, its first major overhaul in seven years, keeps the signature green, the big seven and the up disc, but makes the seven three-dimensional, enlarges the disc and tilts the lockup upward. It set out to reach younger drinkers and stand out against Sprite by owning the idea of up.