Coca-Cola Rebrand 2026

Coca-Cola is a global beverage brand sold in more than 200 markets through hundreds of bottlers and thousands of agencies. At that scale, 140 years of heritage was eroding through drift, from mismatched colors and stretched logos to improvised local lettering and variant packs that confused shoppers. Jones Knowles Ritchie's 2026 identity leaves the mark as it is and brings Classic, Zero Sugar and flavors under one look everywhere, building the rules into the tools teams already use.