Pepsi Rebrand 2023

Pepsi is the global cola brand, which turned 125 in 2023. Its first logo update in 14 years had to stand out more on shelves, screens and coolers, bring motion to digital and give Zero Sugar, by then its growth driver, more than side-product status. Its 2023 identity, by PepsiCo Design + Innovation with Mrs&Mr, follows how people already drew the logo by putting the name back inside the globe, celebrating enjoyment without apology while linking new fans to the brand's heritage.