Rebranding

Rebranding is changing how a company, product or organization presents itself. Sometimes that means a new name, but more often it means a new logo, new typefaces, new colors and new rules for using them together.

Companies usually rebrand when the old identity no longer fits the business: it sells something different, it has merged with another company, it is moving into new markets, or it looks dated next to its competitors. A rebrand can be a light redraw that keeps what people already recognize, or a complete replacement.

The examples below are real projects from the gallery. Each one shows the work itself and the studio that made it, and links to the full project.