Bob's Red Mill Rebrand 2026

Bob's Red Mill is a 100% employee-owned whole-grain mill in Milwaukie, Oregon, founded in 1978 and making more than 200 products, from flours to baking mixes. Its packaging dated from the 1990s, and while shoppers knew the founder, many could not read or recall the name, or quickly find the right bag. Turner Duckworth's 2026 identity, made with the in-house team over three years, makes the name bigger and clearer and brings every pack back to the original mill.