Brand identity examples
A brand identity is the set of visual parts a company uses everywhere it appears: a logo, one or two typefaces, a color palette, and the way they are applied to packaging, signs, screens and print.
Each example below is a real identity made by a design studio, broken down into its logo, its type or colors, and one place where it is used.
1. Calendly by Smith & Diction
Software · 2026
Calendly is a scheduling product that has grown into a small-business suite covering scheduling, notes, contacts, payments and an AI assistant called Callie.
Calendly brand identity
Symbol 
Typography 
Color Palette 
Billboard / OOH 2. Spade by Made Together
Finance · 2026
Spade offers a real-time enrichment API that turns raw payment data into precise, auditable insight for banks, fintechs and platforms.
Spade brand identity
Wordmark 
Typography 
Detail / Close-up 3. Amazonia by FutureBrand
Destinations · 2026
Amazônia is the shared destination brand for Brazil's Legal Amazon, nine states and 28 million people, covering tourism, culture and the bioeconomy.
Amazonia brand identity
Wordmark 
Typography 
Poster 4. Nuvion by Verve
Finance · 2025
Nuvion is a business banking and cross-border payments platform running on both regular currency and stablecoin rails, with multi-currency accounts, cards and payment APIs for freelancers, businesses and marketplaces.
Nuvion brand identity
Wordmark 
Typography 
Billboard / OOH 5. Superhuman by Smith & Diction
Software, AI · 2025
Superhuman is the new name of Grammarly, an AI-native writing and work platform, adopted after it acquired Coda and Superhuman Mail.
Superhuman brand identity
Symbol 
Typography 
Billboard / OOH 6. Robin by Otherway
2025
Built by lawyers, engineers and educators, Robin is a legal AI app meant to unlock business rather than slow it down, working alongside legal teams to remove friction and speed up decisions.
Robin brand identity
Horizontal Lockup 
Typography 
Digital Screens / DOOH 7. Saintly by Universal Favourite
Consumer Products · 2025
Saintly makes bathroom products, beginning with wipes and the Divine Dispenser.
Saintly brand identity
Wordmark 
Typography 
Single Product 8. OpenAI
Tech, AI · 2025
OpenAI is the San Francisco research and deployment company behind ChatGPT and its API.
OpenAI brand identity
Wordmark 
Typography 
Book 9. Robinhood by Porto Rocha
Finance · 2024
Robinhood is a US retail broker that grew from commission-free trading into stocks, crypto, retirement accounts and the Robinhood Gold subscription.
Robinhood brand identity
Symbol 
Typography 
Color Palette 
Billboard / OOH 10. Ceria by Mother Design
Food & Beverages · 2022
Founded by Blue Moon brewmaster Dr. Keith Villa and his wife Jodi, Ceria Brewing Company makes alcohol-free and cannabis-infused craft beer.
Ceria brand identity
Symbol 
Typography 
Single Product 11. Shine by Social Club Paris
Finance, Software · 2023
Shine is an online bank that helps entrepreneurs and makes their day-to-day easier.
Shine brand identity
Logo Construction 
Typography 
Single Product 12. Cohere by Pentagram
Tech, AI · 2023
Cohere makes language AI for businesses.
Cohere brand identity
Symbol 
Typography 
Event 13. Wise by Ragged Edge
Finance, Software · 2023
Wise was set up in 2011 so people could send money quickly, simply and cheaply, and in one year its 17 million customers moved $150 billion through it.
Wise brand identity
Wordmark 
Typography 
Label / Sleeve 14. Olympique de Marseille
Sports · 2026
Olympique de Marseille is the Ligue 1 football club of one of France's most diverse cities.
Olympique de Marseille brand identity
Symbol 
Typography 
Color Palette 
Signage 15. Newcastle United by FutureBrand
Sports · 2026
Newcastle United is the football club based at St James' Park in Newcastle, with men's and women's teams.
Newcastle United brand identity
Logo Construction 
Typography 
Billboard / OOH 16. Purple Garden by Mother Design
Lifestyle · 2026
Purple Garden is an online platform that pairs people with more than 1,000 spiritual practitioners for tarot, astrology and psychic readings by chat, voice or video.
Purple Garden brand identity
Wordmark 
Typography 
Color Palette 
Billboard / OOH 17. Theaterbaren by Olssøn Barbieri
Restaurant · 2025
Theaterbaren is a public bar in the second-floor foyer of Nationaltheatret, the Oslo theatre that has staged Norwegian drama since 1899.
Theaterbaren brand identity
Wordmark 
Typography 
Color Palette 
Signage 18. Spago & Vino by Agio
Restaurant
Spago & Vino is an Italian restaurant that brings handmade pasta and carefully chosen wines together.
Spago & Vino brand identity
Symbol 
Typography 
Single Product 19. Lebara by Verve
Telecommunications · 2026
Lebara is a mobile operator with competitive prices, a reliable network and millions of customers across Europe.
Lebara brand identity
Horizontal Lockup 
Typography 
Billboard / OOH 20. Stack Overflow by Koto
Software · 2026
Stack Overflow is the public knowledge platform for developers, with a business suite for organizations alongside it.
Stack Overflow brand identity
Horizontal Lockup 
Typography 
Single Product 21. Fello by Bold Scandinavia
Tech · 2025
Fello is among Sweden's most trusted budget mobile carriers, known for straightforward plans with no hidden fees or confusing bundles.
Fello brand identity
Wordmark 
Typography 
Single Product 22. KFC by Jones Knowles Ritchie
Food & Beverages · 2026
KFC is the biggest name in chicken, yet fame alone was not enough to keep it growing, and the brand needed to change the game.
KFC brand identity
Vertical Lockup 
Typography 
Single Product 23. Keen by Mother Design
Health · 2026
Keen is a platform that has connected people with psychic advisors for more than 25 years.
Keen brand identity
Logo Construction 
Typography 
Color Palette 
Billboard / OOH 24. EUDI Wallet by Meiré und Meiré
Government · 2026
Germany's official European Digital Identity (EUDI) Wallet lets people store IDs and credentials on their phones, share only what is needed and use them across Europe.
EUDI Wallet brand identity
Horizontal Lockup 
Typography 
Color Palette 
Event 25. Cadmus by Lovework
Software, Education · 2026
Cadmus is an assessment platform for universities in Australia, the UK and the US, with origins at the University of Melbourne.
Cadmus brand identity
Wordmark 
Typography 
Color Palette 
Event 26. The Linda Hall by Jekyll
Culture · 2026
The Linda Hall is a science library in Kansas City, founded in 1946 on the estate of Herbert and Linda Hall, that holds rare original works by Galileo, Copernicus, Newton and Darwin.
The Linda Hall brand identity
Vertical Lockup 
Typography 
Color Palette 
Signage 27. Abitibi-Témiscamingue by lg2
Destinations · 2026
Abitibi-Témiscamingue is a region of western Québec that struggled to attract visitors, residents and investors.
Abitibi-Témiscamingue brand identity
Symbol 
Typography 
Event 28. Aave by BUCK
Finance · 2026
Aave is a decentralized lending and savings protocol that sits between DeFi and mainstream finance, and as it grew its audience widened and the brand needed to speak with one voice across a growing ecosystem.
Aave brand identity
Symbol 
Typography 
Color Palette 
Billboard / OOH 29. The Courtyard by Smack Bang
Sports
The Courtyard is a pickleball venue in Australia that combines court time with food, drinks and socializing in a single experience.
The Courtyard brand identity
Wordmark 
Typography 
Color Palette 
Single Product 30. Warburtons by DRAMA
Food & Beverages · 2026
Warburtons is a family bakery from Britain.
Warburtons brand identity
Logo Construction 
Typography 
Product Range
What makes up a brand identity
Most identities are built from the same parts. Browse each part across every brand in the gallery:
- Logos: the wordmark, the symbol, and the lockups that combine them.
- Typography: the typefaces and the rules for setting them.
- Color palettes: the core colors and the supporting palette.
- Packaging: how the identity carries onto products.
- Signage: how it works in physical spaces.
- Brand guidelines: the rules that keep all of it consistent.
See also: Rebranding examples