Superhuman Rebrand & Brand Identity

Superhuman is the new name of Grammarly, an AI-native writing and work platform, adopted after it acquired Coda and Superhuman Mail. Smith & Diction's 2025 rebrand turns an arrow and a dot into Hero, a symbol that is a cursor, a cape and a head at once and also guides people in the product, and evolves the old Superhuman name lettering rather than dropping it. A brief for an AI agent grew into one brand for three products that had to feel extraordinary yet personal.