Reset Brand Identity

Reset is a weight-loss app, founded in 2020, that tells people what to eat and when, using a quick face scan, adaptive fasting and an AI guide. Losing weight is personal and often hard to face, and the team wanted their tech-led product to offer real support instead of the usual wellness promises. Studio Kiln's 2026 identity is built around Ester, a companion character whose construction shapes the whole app, so progress can happen on each person's own terms.