Granola Brand Identity

Granola is an AI notepad, founded in 2023, that captures the context of every meeting so people can stay present instead of taking notes. Its first identity looked like any other software company, and the brand had to reach knowledge workers far beyond the Silicon Valley executives who already loved it. Ragged Edge's 2026 identity champions progress over process and the untidy middle of real work, launched with city campaigns in San Francisco, New York and London.