Benifex Rebrand 2026

Benifex is an employee benefits, rewards and recognition platform formed from Benefex and Benify, serving over 5 million employees at 3,000-plus organizations in more than 100 countries. Benefits matter most when life happens, from joy to loss, and the brand needed a more cohesive global system that spoke clearly about the people behind every organization. For Different's 2026 identity, made with the Benifex team, reframes benefits around life's moments and replaces a B mark that lacked an idea.