Benifex Rebrand & Brand Identity

Benifex is an employee benefits, rewards and recognition platform formed from Benefex and Benify, serving over 5 million employees at 3,000-plus organizations in more than 100 countries. For Different's 2026 rebrand, made with the Benifex team, replaced a twisting B that lacked an idea with a looping B that still reads as the letter, and added brushstroke marks for the emotions behind life's moments, first made in team workshops and then digitized. Benefits matter most when life happens.