Center Parcs Rebrand 2023

Center Parcs Europe, a pioneer for 55 years, runs 29 holiday parks in the Netherlands, France, Germany and Belgium. Its brand looked tired next to newer travel brands while the parks were being updated and expanded, and guests increasingly wanted sustainable, authentic, local breaks for blended families, friends and teams. DesignStudio's 2023 identity rewrites the brand story around its founding pairing of people and nature, aiming to reconnect guests with nature and with each other.