Howden Rebrand 2023

Howden is the world's largest employee-owned insurance intermediary, grown from three people and a dog in 1994 to 15,000 people in more than 50 countries. Its corporate and consumer sides had drifted apart, its name was shared by firms in other sectors, and it was opening more than 120 UK branches. North's 2023 identity unites broking, reinsurance and underwriting under one name in the group's 30th year, with a logo built on collective power, thousands of people moving as one.