WeWork Rebrand 2023

WeWork is a global flexible-workspace platform. After its founder's exit and the pandemic rewrote how people use workspaces, its interiors stayed design-led but its visual identity had fallen behind and failed at small and digital sizes. Franklyn's 2023 identity, from a studio that has been a WeWork member since 2021, keeps the soul of the brand while bringing it into a new era, with a redrawn wordmark and a system that hundreds of community managers can use beside existing signage.