Flodesk Rebrand & Brand Identity

Flodesk is an email marketing platform for small businesses. DIA's 2023 rebrand returns to the company's early pillars and pairs two typefaces of its own, a sans for the rigor of the product and a serif for its community, with a living logo that shifts between them on hover. Grown out of a 2019 landing page, the brand had drifted from its founding vision, and it needed to last for years, link brand and product, and put members' work first.