The Courtyard Brand Identity

The Courtyard is a pickleball venue in Australia that combines court time with food, drinks and socializing in a single experience. It set out to welcome first-timers and regulars alike, without the exclusivity of a traditional club, and to give the social side as much weight as the game itself. Smack Bang's identity is built around people coming together, with language that invites anyone to join in and leaves the specialist jargon behind.