P.A.C. Brand Identity

P.A.C. is an artisanal sourdough bakery and café in São Paulo, started by a small group with no professional kitchen experience and an obsession with bread. Its menu changes every week, so the brand had to stay recognizable while treating most of what it prints as temporary. Polar, whose partners co-own the bakery, shaped its 2026 identity as a working system that changes along with the bakery.