EUDI Wallet Brand Identity

Germany's official European Digital Identity (EUDI) Wallet lets people store IDs and credentials on their phones, share only what is needed and use them across Europe. Its brand had to earn public trust while explaining a complex legal and technological system clearly and accessibly to every citizen. Meiré und Meiré's 2026 identity, made for SPRIND and BMDS, makes control over one's digital identity feel simple and part of everyday life rather than bureaucratic.