Weekend Brand Identity

Weekend is a budgeting app for young people that plans money around their real lives, with clear weekly steps and a regular reset. Its old name, Sute, sounded like a traditional financial institution, while its audience, squeezed between living costs and wages, had come to see saving as hopeless. Jekyll's 2026 identity renames it Weekend and meets money stress with candor and humor instead of lectures, offering a practical way forward.