White & Case Rebrand & Brand Identity

White & Case is a global law firm that advises companies, governments and financial institutions on complex legal matters. Uncommon Creative Studio's 2026 rebrand, its first major one in 13 years, replaces the spaced sans logotype with a custom one modeled on Roman stone inscriptions, adds an ampersand monogram and trades legal-sector navy for an electric blue. The aim was to present complexity as the firm's edge rather than its burden.