SKF Rebrand 2025

SKF is a Swedish group that has reduced friction wherever things rotate for more than a century, through bearings, seals and lubrication. It had outgrown its quiet parts-supplier image, and public perception lagged its global impact in a homogeneous B2B category. NORD ID's 2025 identity, built on a strategy with NORD DDB, shifts SKF from reducing friction to actively fighting it, making industry smarter and more energy-efficient, and refines the 1908 wordmark instead of replacing it.