Alleima Rebrand & Brand Identity

Alleima is the new name for Sandvik Materials Technology, a 160-year-old materials business that left the Sandvik group and listed on Nasdaq Stockholm. Kurppa Hosk's 2022 rebrand, part of a three-year program, coined the name from allei, old French for alloy, and ma for materials, with an A symbol whose long diagonal pushes forward like an arrow, applied on walls, crates and vehicles. It had to stand as a listed company, not a spin-off.