Kuda Brand Identity

Kuda is a Nigerian digital bank that set out to take the friction and fees out of everyday banking. With its technology proven, it wanted a brand that offered aspiration as well as utility and stood apart from both traditional banks and other neobanks. The 2026 identity by Barkas, made with the Kuda team and Lagos creatives, takes its energy from the city and recasts banking around helping people live, do and become more.