Tilt Brand Identity

Tilt offers credit products for working Americans, more than 100 million of whom have no dependable route to fair credit and fall back on payday loans and costly overdrafts. As new underwriting let it add products that customers can graduate through, Tilt had to stop looking like a quick fix in a crisis and become a partner for the long climb. Ragged Edge's 2025 positioning, naming and identity rest on a belief in people, crediting them for what they can do.