Dailypay Rebrand 2021

DailyPay is an on-demand pay service letting workers see and take earned wages before payday. Pay cycles had barely moved beyond twice-monthly or weekly while work and payment technology raced ahead, and the brand needed to be strong enough for today's market, flexible for tomorrow's and trusted by workers and employers alike. Wolff Olins' 2021 identity repositions DailyPay as the champion of trust and transparency in money movement, setting out to rewrite the unspoken rules of money.