Zazu Rebrand & Brand Identity

Zazu is a South African neobank for small and medium businesses, combining a business account, cards, invoicing, spend management and bookkeeping. Bruno's 2024 rebrand, timed to its soft launch, pairs a mark that reads as both a rising sun and a fan of cards with a patinated red and payment cards designed by local artists. It sets out to signal transparency and independence and to look rooted in South Africa rather than like another imported fintech.