Nubank Brand Identity

Nubank is a digital bank that began in Brazil with the belief that banking shouldn't be complicated, and now serves 140 million customers. Its brand and digital experience were made for a smaller company, and had to keep feeling simple as it spread into new markets, products and premium tiers. Koto's 2026 identity rebuilds both around a few colour and layout ingredients that recombine, from the app and nu.com to sub-brands Croma and Ultravioleta.