Visa Rebrand 2026

Visa is the global payments network that has carried commerce from the card at the counter to contactless and digital checkout over six decades. As shopping spreads across apps, creators and AI agents that pay on people's behalf, the brand needed to stay recognizable on ever smaller screens. Base Design's 2026 identity, developed with Visa's in-house studio, keeps the name and values, swaps the 2021 symbol for a standalone V and renews the system around it.