Visa Rebrand & Brand Identity

Visa is a global payments network with 3.7 billion credentials. Mucho's 2021 rebrand keeps the four-letter mark exactly as drawn, only in a brighter blue for screens, and lifts the two colored bars out of the old acceptance logo to stand alone as an equals sign for access and inclusion. Most people still thought of Visa as a credit card, its mark struggled in small digital spaces, and many historic logos were still in use.