Walmart Rebrand & Brand Identity

Walmart is the Fortune 1 omnichannel retailer, spanning stores, app, delivery, health and marketplace. Jones Knowles Ritchie's 2025 rebrand, made with Walmart Creative Studio, redraws the existing Spark with softer curves and gives the name new lettering based on Sam Walton's trucker hat, while the signature blue stays and gains extra shades. The aim was an identity that carries a tech-driven, people-first company beyond the aisle while staying rooted in Bentonville.