Paysafe Rebrand & Brand Identity

Paysafe is a global payments platform serving 18 million users in 120 markets across iGaming, video games, travel and leisure, and home to consumer brands such as Skrill and PaysafeCard. Bold Scandinavia's 2024 rebrand unites the portfolio as one family under a simple start symbol, a diamond beside a forward-pointing triangle, which every sub-brand shares while keeping its own colors and mascot. Acquisitions had left a pile of brands, and Paysafe wanted a place in the experience economy.