HelloAsso Rebrand 2026

HelloAsso is a free, solidarity-based platform that has simplified everyday work for French non-profits since 2009. Buying tools across the sector turned it into a full suite, so its brand architecture had to change to keep growing organizations on board. Bruno's 2026 identity gives the parent brand a campaigning voice built on values and real members, with its own personality for each of its Sport, Culture and Generosity offers.