Instagram Rebrand & Brand Identity

Instagram is a Meta-owned app that grew over fifteen years into a global cultural platform. Koto's 2026 rebrand, its first major identity update in more than a decade, keeps the connected script logo but redraws it with the Instagram team, bolder and simpler with a pared-back r in the gr ligature, so it pairs with the camera glyph, which stays the main product mark. The script now had to lead marketing, creator programs and new apps such as Edits.