Instagram Rebrand 2022

Instagram is Meta's photo and video platform, used by more than a billion people. Its familiar identity had started to feel flat, and it needed a system that could stay recognizable while serving a global, multilingual community of creators. Instagram Design's 2022 refresh, made in-house with artists and creative technologists, keeps the familiar camera icon but gives the brand more room for expression, putting the community's content first and celebrating the creators who shape culture.