Threads Brand Identity

Threads is Meta's app for public, text-based conversation, launched in 2023 alongside Instagram. As it grew, it was still seen as an offshoot of Instagram, with a wordmark borrowed from its parent app. Studio Nari's 2026 identity gives Threads a voice of its own, a new wordmark built around how conversation on the platform moves in real time, designed to scale from the app to campaigns and live cultural moments while staying part of the Meta family.