Towpath Rebrand & Brand Identity

Towpath is a management platform for running clubs, covering onboarding, payments, training and events. Jekyll's 2025 rebrand takes the name at face value, cutting the curve of a canal towpath into the letters of the name and a T symbol, and uses converging paths throughout, as the software brings tools together and the club brings people together. Club leaders had outgrown group chats, and the brand had to look simple without seeming foreign to endurance culture.