Towpath Rebrand 2025

Towpath is a management platform for running clubs, covering onboarding, payments, training and events. As participation exploded, club leaders had outgrown group chats and were drowning in admin, and the brand had to look simple without seeming an outsider to endurance culture. Jekyll's 2025 identity treats the name as a metaphor, a canal trail once used to tow boats and now a great place to run, and builds on convergence: the software unites tools as the club unites people.See the Towpath brand identity