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Circuit 2026 brand identity by The Collected Works
Circuit logo

Circuit

Circuit Brand Identity

The Collected Works·Transportation·2026

Founded in 2011, Circuit is an on-demand shuttle service that had given more than 10 million rides in over 50 locations before its rebrand. As it spread into more communities, the brand had to convey national scale while still feeling local in each market, and its vehicles needed to work as one coherent system. The Collected Works' 2026 identity gives each market a shared, recognizable foundation, with room for local place names and neighborhood references.

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Circuit among travel and mobility companies

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On the expressive, approachable sideTop third for approachability. Brand 25 leads
ExpressiveRestrainedPreciseApproachableCircuitBrand 25Brand 6Brand 3Brand 18Brand 17Brand 5Brand 15Brand 29Brand 8Brand 28Brand 10Brand 7Brand 26Brand 13Brand 12
A rare lime hereIn 2 of 30 palettes here
2018’19’20’21’22’23’24’25
Two hues in one paletteMost others use one or two
Rare hereUnder 1 in 5 others use each
  • #Witty
  • #Characters
  • #Display
  • #Geometric
  • #Playful
Closest: Brand 11 and Brand 6Furthest away: Brand 3
Brand 111 close colourBrand 61 close colour

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Shots

Circuit symbol in motion, 2026 brand identity by The Collected Works
Circuit symbol in motion
Symbol
Circuit Typography: The smarter way tagline, 2026 brand identity by The Collected Works
The smarter way tagline
Typography
Circuit Typography: Type and glyph system, 2026 brand identity by The Collected Works
Type and glyph system
Typography
Circuit Art Direction: Road-sign image masks, 2026 brand identity by The Collected Works
Road-sign image masks
Art Direction
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