Škoda Rebrand 2022

Škoda Auto is a Czech carmaker founded in 1895 in Mladá Boleslav and part of the Volkswagen Group since 1991. Its print-first identity had aged, and as customers and the range moved toward electrification and digital services, the brand had to be ready for a decade of change without losing its Czech heritage. STRICHPUNKT DESIGN's 2022 identity, made with Škoda Auto, is its most radical change in 30 years, a digital-first system that makes the wordmark the brand's main symbol.