Peugeot Rebrand 2021

Peugeot is a French carmaker in the Stellantis group with two centuries of history. It set out to move upmarket from its generalist past, which called for one identity across cars, dealerships, lifestyle, websites, communications and signage rather than a new badge alone. Peugeot Design Lab drew the new lion emblem in-house, and W carried the 2021 identity across retail, digital, print and events, aiming to make every moment with Peugeot feel like quality time.